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- Start by searching for key terms in your industry. For example, if I wanted to create a Reddit strategy for Zapier, I might start by searching “marketing automation.” You can then see posts and communities related to that term as well as people who post about the topic regularly. - Source: Internet
- In general, paid ads don’t get as much backlash, as long as they don’t use memes incorrectly or make outrageous claims. Regardless: there’s a chance your first marketing attempt on Reddit won’t go smoothly. Instead of getting defensive or crawling into an internet hole of shame, listen to that feedback and improve the next one. - Source: Internet
- As a content strategist and digital marketer, I’ve spent the last 10 years figuring out what works—and what doesn’t—in online marketing. I’ve also learned that Reddit isn’t your average social network. Redditors are ruthless about marketing. Facebook and Instagram will deny your ad if it doesn’t meet their requirements. But Redditors? They’ll create an entire subreddit just to drag your company in the comments. - Source: Internet
- Get to know your community. Hang out in subreddits they frequent. And take the time to read the subreddit rules (some don’t allow marketing at all). - Source: Internet
- When it comes to marketing on Reddit, start small. If you’re totally new to the platform, create an account and start following subreddits in your industry, so you can learn where your audience hangs out. I’d also strongly recommend starting with paid ads—you’re less likely to rile up marketing-adverse Redditors that way. And please don’t dive into using memes and GIFs until you understand what they mean and how users will react. - Source: Internet
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